It’s more difficult for brand marketers to decide where to put their top-of-funnel advertising investments in the new digital environment, when shopping journeys are condensed and purchasing is simpler than ever. Does marketing really need to be left just for the wealthy if shoppable content can lead consumers from exploration to conversions in a single instant and shoppers are making purchases in the same area they’re exploring and evaluating?
Below are some reasons:
1.E-commerce partners can give more precise marketing evaluation and attribution reports since they have access to transaction data. e-commerce partners keep track of transaction information.
This encompasses associate marketers like Filly Commerce, which use affiliate network third-party tracking and frequently focus on producing high-quality content.
- They can focus your clients more accurately.
E-commerce partners can precisely target their users thanks to the aforementioned first-party data.
They can inform you with certainty when someone has made a purchase of the item they were looking at, and they can assist you in luring customers away from your rival. Meeting the customer near the point of sale reduces friction and increases the likelihood that they will try your product or service.
- You’ll have a better chance of bringing in new customers if brand adverts are placed near the checkout.
- On social commerce platforms, brand marketing ignites multiplicative dialogue.
Put an end to your online billboards! Alternatively, discard some of them. Marketers have the opportunity to start dialogues with customers and create enduring engagements among clients and their brand media as more and more social components are being integrated into e-commerce platforms.
At Filly Commerce, we’ve discovered that marketers have the highest success rate when they combine traditional top-of-funnel branding with result-oriented advertising.
Smart e-commerce partners like Filly Commerce plan with marketers on every level in order to produce a clear purchase route and an appropriate return on ad spend as the core social commerce platform moves customers through the shopping funnel.
