HOW HOTELS CAN AVOID NEGATIVE REVIEWS ON THEIR WEBSITES?￼
What ensures unfavorable hotel reviews?
Keeping visitors pleased is a challenging endeavor. Hotel workers put in long hours to achieve this. But occasionally, visitors are dissatisfied with the hotel’s offerings. Such visitors would undoubtedly give you negative reviews.
Here are the main causes of unfavorable hotel reviews.
- Location incorrectly mapped
- Unwelcoming atmosphere
- Room issues include dirty rooms, broken equipment in the rooms, and non-availability of the reserved rooms.
- Unhealthy food
- Services in the room are delayed
- Visitors who write bogus reviews
- Displaying facilities that are not available
How can hotels prevent bad reviews?
You would undoubtedly be eager to find a solution after reading the reasons listed above. It’s time to confront the issue that has been ignored.
Observe SOPs: Every hotel needs standard operating procedures (SOPs). They streamline your hotel’s operations to fulfill the required standards. These SOPs are applicable to all hotel processes. A doorknob could be cleaned, company welcomed, a meal prepared, or something else. You may prevent negative hotel reviews by employing the outcomes in less visitor complaints.
Perform a SWOT analysis: Each hotel should conduct a SWOT analysis (Strength, Weakness, Opportunity, and Threats). For this purpose, you can use your reviews. Knowing more about your rivals will help you recognize your threats. In addition, pay attention to praise they receive and examine it. Consider potential in new market regions. And draw more attention to your property through press and weblog coverage.
Don’t make a lot of promises but deliver little: Consider visiting a hotel that advertises a wide range of amenities and comforts. But when you get there, you realize that everything was a lie. It would sting a little bit, I suppose. Be sure not to let your guests feel the same way.
Even during visit, request feedback: You’ve probably heard the saying, “Prevention is better than cure.” The same is true of reviews. It’s not required to request comments from visitors after their visit.
Every time you see them, just say, “Are you enjoying your stay, sir/madam?” If there are any problems while they are there, they will let you know. This will go some way toward assisting you in preventing bad reviews.
Respond to unfavorable hotel reviews: Don’t forget to follow the rule of thumb of “never leaving any review unanswered.” The visitors are quite watchful. They research every facet of the hotel before making a reservation. One such element are unanswered reviews. Dealing with favorable comments is simpler. A straightforward “Thank you” will do. reacting to a bad review is where the actual difficulty lies. Before replying to such critiques, it is advisable to consider the matter. Once you’ve reached a decision that’s appropriate, kindly respond.
Study the negative evaluations of your hotel: Every negative review serves as a lesson. Every one is different and helps you get better. Find the areas of your hotel that are most frequently criticized, and attempt to improve them. You will notice a change in the customer experience if you address these suggestions.
Having a guest who is wholly satisfied is challenging. Because we are human, we frequently make mistakes. But these mistakes result in unfavorable reviews for your property. But what counts is how much we can learn from them. Once you begin reviewing your reviews, it will inform you of the areas that need improvement.