The restaurant business is quite susceptible to trends. Online purchasing is booming right now as third-party app developers innovate their strategies. The online meal delivery market is anticipated to generate US$26,527m in 2020, according to Statista. By 2024, a projected market size of US$32,325 million is expected, with a predicted yearly growth rate of 5.1%. The industry is following all the trends, but objections are being overlooked. A research by OpenTable, which compiled information from around 60,000 eateries, indicates that in-restaurant dining numbers are down 60% YoY. Restaurants must now recognize that reservations are a workable alternative and should concentrate on regaining control.
In this article, we’ll go over every angle we can think of to explain how restaurant bookings rise.
Advantages of making reservations at restaurants
- Easy sourcing and staffing
- Get the chefs ready for a hurry
- Increased demand and improved customer experience are advantages for revenue.
After learning a lot about restaurant reservations, allow us to provide you some suggestions for increasing restaurant reservations.
Pay attention to sanitation, hygiene, and cleanliness
Throughout every hospitality establishment, regardless of the situation, sanitation and preserving hygiene are of the utmost importance. This is not just because of COVID. The only change is that people now anticipate safety and health precautions.
Establish safe food handling guidelines
A few food handling errors could damage the reputation of the restaurant, make workers and customers unwell, and even result in a health inspection.
Have a user-friendly, responsive website.
It’s crucial for restaurants to have an accessible, mobile-friendly website if they want to expand their clientele and revenue.
Build your Google My Business profile.
One of the underutilized options for restaurant promotion is Google My Business (GMB).
The search engine behemoth offers you the option to make a profile for your company for free.
Create events
Events are a fantastic method to increase restaurant reservations.
Utilize local marketing
Do you know what Trackers are? If not, these are tiny, battery-operated gadgets that connect to other smart devices via Bluetooth signals. They are primarily employed in hyper-local or proximity marketing.
Even though reservations at restaurants have decreased, it is certain that things will turn around.
After all, reservations are essential for managing expenses, enhancing sourcing, staffing, and demand estimation. Therefore, if you own a restaurant and want to boost reservations, take the recommendations in this blog and apply it to both your operational and marketing plans.
